/ PROJECT DESCRIPTION
option 1 / Subtle manipulation of the letterform cleverly creates a leaf within the negative space, hinting at the level of thought and intent core to the Elata process. Presented on thick, fiberboard paper wrapped with a label, the tactile quality of this business card makes for a lasting impression, referencing natural materials combined with hand labor (applying the labels).
option 2 / A lowercase ‘e’ that is also a budding leaf, this symbol represents vigorous growth and swiftness of motion. The classic design approach of the trademark is balanced by dynamic images of local plant species, adding a unique artistic flare.