twelve 1-minute videos
/ SKILL SETS
conceptual development / copywriting (headlines) / creative direction / food styling /
/ PROJECT DESCRIPTION
A series of twelve fast-paced video recipes to support and promote the Disney Marathon sponsored by Cigna. Under one minute in length, each recipe features a superfood along with relevant nutritional information. Garnering hundreds of thousands of views across social media platforms, the series has been so successful it has sparked global interest warranting translation into several languages, including Spanish and Chinese. Hey, there’s even a metric system version!
Some work shown here was created collaboratively.