/ PROJECT DESCRIPTION
One of the premier events in the professional liability insurance industry, the PLUS Conference attracts brokers from all over the country. Insurers compete for face time with the top-producing brokers by hosting exclusive broker parties. These parties are big business!
Geographically apropos to the venue (San Antonio, TX), communications were developed with an unexpected twist on a southwestern theme. A series of humorous emails sparked initial interest and cow print invitations adorned with metal cattle tags sealed the deal. Since everything is bigger in Texas, we made sure guests knew this party was no exception!