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/ PROJECT DESCRIPTION
To introduce a new technology security product offering, a select number of targeted brokers received secret agent-like brushed aluminum attaché cases containing binders wrapped with translucent belly bands. The binders and belly bands were silk-screened with strategically printed slash marks, that, when assembled, revealed the product name. Upon removing the belly band, the product name disappeared, alluding to the digital data encryption process. Educational and promotional content was delivered in a clever, amusing tone, appropriate to the company’s brand.

 

Some work shown here was created collaboratively.

/ CLIENT
Darwin Professional Underwriters

 

/ INDUSTRY
specialty insurance

/ COMPONENTS
attaché case / brushed aluminum binder with translucent acetate belly band /

 

/ SKILL SETS
conceptual development / design / copywriting (headlines) / production / print supervision

 

/ RECOGNITION
Communication Arts / New Big Book of Layouts

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