/ CLIENT
Cigna
/ INDUSTRY
healthcare
proactive messaging campaign
/ DELIVERABLES
Six print and corresponding email messages: Welcome / Get Well / Happy Birthday / Thank You / Open Enrollment / Congratulations (new baby) /
/ SKILL SETS
conceptual development / design / copywriting (headlines) / art direction / production / print supervision /
/ RECOGNITION
Connecticut Art Director’s Club /
/ PROJECT DESCRIPTION
Print and electronic direct mail campaign developed to communicate plan benefits and build brand loyalty.
Some work shown here was created collaboratively.
