proactive messaging campaign

/ CLIENT
Cigna

 

/ INDUSTRY
healthcare

/ DELIVERABLES
Six print and corresponding email messages: Welcome / Get Well / Happy Birthday / Thank You / Open Enrollment / Congratulations (new baby) /

 

/ SKILL SETS
conceptual development / design / copywriting (headlines) / art direction / production / print supervision /

 

/ RECOGNITION
Connecticut Art Director’s Club /

/ PROJECT DESCRIPTION
Print and electronic direct mail campaign developed to communicate plan benefits and build brand loyalty.

Some work shown here was created collaboratively.

CVS 1
CVS 2
rock enroll cover
CVS 4
CVS 5
mobile
CVS 7
happy birthday card
balloons