/ PROJECT DESCRIPTION
Naming, identity design and collateral for an industry specific customer forum. A riff on think outside the box, the forum’s mantra, “Think outside the cube” encouraged employees to expand their perspective while motivating them to leave their cubicles and attend the forum.
While Re:Act was used for general awareness building, a complimentary identity was developed for the response arm of the campaign. Re:Action (post-event) embodies the idea that change comes from action inspired by a response, or reaction. It’s all about human energy. And as a call-to-arms, heat-sensitive t-shirts were designed, literally showing how one person’s energy would spark that reaction.