Expect the (UN)EXPECTED

/ CLIENT
Cigna

/ DELIVERABLES
intro launch video / product videos / email campaign / landing page / digital magazine / pop-up cube /

 

/ SKILL SETS
conceptual development / design / art direction / creative direction / copywriting (headlines) / production /

 

/ RECOGNITION
American Business Awards (Stevies), Marketing Campaign of the Year – Bronze /

/ PROJECT DESCRIPTION
Value proposition to support sales to Cigna’s Select client base (employers with 51-250 employees). Known for consistently delivering excellent foundational services, the Select segment wanted to bring focus to the ‘extras’ its clients could expect. Thus, Expect the (Un)Expected was born.

Some work shown here was created collaboratively.

Launch
DigiMag1
DigiMag2
DigiMag 3
DigiMag 4
Access
eCampaign
Landing Page