/ PROJECT DESCRIPTION
Through numerous student focus groups, it was discovered that prospective students, not parents, are the ultimate decision makers when choosing a boarding school. Taking its cue from insight gathered, this prospectus was specifically targeted to communicate with kids on their level while a companion piece was directed to parents.
The high-impact, high-energy style proved exceptionally effective as the school saw its highest ever commitment rate of applicants after acceptance. Furthermore, several print runs were necessary just to meet demand, where more than 15,000 copies were distributed annually to prospects competing for fewer than 150 seats.