/ PROJECT DESCRIPTION
Value proposition to support sales to small business client base – businesses with under 500 employees. Known for consistently delivering excellent foundational services, the U500 segment sought to bring additional focus to the ‘extras’ its prospective clients could expect. Thus, Expect the (Un)Expected was born.
The campaign sparked interest and enthusiasm with internal and external constituents alike, having received overwhelmingly positive feedback. In fact, it has resonated so well that it continues to be used years after its original launch.