Expect the (UN)EXPECTED

/ INDUSTRY
healthcare

 

/ COMPONENTS
intro launch video / product videos / email campaign / landing page / digital magazine / pop-up cube dimensional mailer

/ SKILL SETS
conceptual development / design / art direction / creative direction / copywriting (headlines) / production

 

/ RECOGNITION
American Business Awards (Stevies), Marketing Campaign of the Year – Bronze

/ PROJECT DESCRIPTION

Value proposition to support sales to small business client base – businesses with under 500 employees. Known for consistently delivering excellent foundational services, the U500 segment sought to bring additional focus to the ‘extras’ its prospective clients could expect. Thus, Expect the (Un)Expected was born.

 

The campaign sparked interest and enthusiasm with internal and external constituents alike, having received overwhelmingly positive feedback. In fact, it has resonated so well that it continues to be used years after its original launch.

 

Some work shown here was created collaboratively.
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