intro launch video / product videos / email campaign / landing page / digital magazine / pop-up cube /
/ SKILL SETS
conceptual development / design / art direction / creative direction / copywriting (headlines) / production /
American Business Awards (Stevies), Marketing Campaign of the Year – Bronze /
/ PROJECT DESCRIPTION
Value proposition to support sales to Cigna’s small business client base (under 500 employees). Known for consistently delivering excellent foundational services, the U500 segment wanted to bring focus to the ‘extras’ its clients could expect. Thus, Expect the (Un)Expected was born.
Some work shown here was created collaboratively.